Development and support to clients to achieve objectives cost-efficiently. Strategic plan evaluation, design, proposal and monitoring results. Socio-economical and political environment analysis, market trends, competition, segmentation and consumer behavior. Corporate brand identity development and strategy. Definition of marketing strategies and objectives in order to improve brand image with all its strengths. Action plans, their development and control of variables: innovation, communication, advertising and promotion investments. Marketing integrated plans including social media / marketing online / callcenter / email / PR campaigns / trade marketing support. Marketing Research. Project management. Responsible for brand's and country's P&L results.

Specialties: Marketing, New Business Development, Strategic and Media Planning, Project Management, Consumer Behavior, Social Media, Marketing Online.