Experienced digital marketing manager, who leverages creativity, leadership and teamwork to build compelling content and experiences that create customer value. Working along the value chain from strategic vision and plan, concept, design, development and promotion, my primary goal is to create content, user experiences and services that meet users' needs, business requirements and branding values.
Passionate, creative and focused on goals and results. I have a natural attitude for teamwork. My goal is to innovate and create value for the company and engaging experiences for customers.
I am responsible for developing the strategic digital marketing plan and driving our owned media (puma.com, Social), paid media (on and offline), PR/Digital PR and partner retailers’ channels growth in terms of audience and retention, through appealing content proposition and effective marketing activations.
Main focus: content marketing, media products development and distribution, social media and community strategy, consumer activations to drive in-store sales, innovation (Lifestyle and Sports Marketing playgrounds), influencers program development.
Specialties:
360 marketing projects who leverages Digital Media, Product Marketing Management, Content Management and Production, Project Management, Social Media Management, Web Marketing, Partnership Management, Mobile Marketing, Team Leadership, Media/PR Agencies contact
PARTNERS
Red Bull, MTV, X Factor, Sky, Mediaset, FIGC, Scuderia Ferrari, Ducati, Arenal Sound, Ushuaïa
RETAILERS
Foot Locker, Decathlon, Intersport, AW LAB, The Athlete's Foot, Sport Zone, Base, Space23, Urban Jungle, Slam Jam, LimitEDitions, 24 Kilates, Excelsior Milano, La Rinascente, El Corte Ingles, Amazon, YOOX and more
"What's the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules."
