Cristina Fernandez Romero - Co-founder and Changemaker en Uttopy

Cristina Fernández Romero

Co-founder and Changemaker en Uttopy

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    Co-founder and Changemaker
    may. de 2016 – actualidad
    A lifestyle and fashion brand that wants to raise awareness and funds for social causes creating a range of beautiful and inspiring products that give back with every purchase. Responsible for the brand’s product development.

    Main responsibilities:
    - Product development: coordination of the product design with a range of illustrators, graphic designers, communication agencies and design schools.
    - Range planning: built a strong long lasting product range, profitable and appealing that will sustain the brand’s growth into the years.
    - Sourcing: search and coordinate suppliers aligned with the sustainable values and ethic of the brand.
    - Develop merchandising tools.

    Founder and Sales Manager.
    Serendipity Fashion Agency
    dic. de 2012 – feb. de 2014
    UbicaciónLondon, Reino Unido
    Fashion sales agency based in London aimed at promoting genuine, independent and contemporary fashion brands. Passionate about design and focused on developing individual distribution strategies to allow each brand to reach its highest potential.

    Co-founder, Marketing and Sales Manager.
    Bijoux Indiscrets
    may. de 2006 – sept. de 2011
    Beauty and accesories brand selling in a range of channels (lingerie stores, gift stores, concept stores and hotels) in more than 20 countries in Europe, America and Asia. As a co-founder of the company has developed a pivotal role in the Marketing, Buying and Sales areas of the company.

    Main responsibilities:
    - Range planning: define a product range that ensures growth and profitability for the company.
    - Internationalization of the brand: finding trade partners and negotiating with key accounts, agents and distributors in Europe, US, Middle East and Asia.
    - Develop marketing collaterals: catalogs, brochures as well as marketing and PR packs.
    - Define and develop POS materials adapted to different channels, maximising the visibility of the brand.
    - Sourcing: search, negotiate and coordinate external suppliers in Europe and Far East.
    - Development of exclusive collection for Key Accounts (Etam, Benetton, Coin, Corte Ingles, Melia hotels).

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