16 years of experience as a Director in the Retail Sector, leading various departments as Growth, Marketing, and Digital. Member of the Board of Directors of the Company.

Prior to NECK & NECK, I cofounded the spanish leading coastal tourism website, www.esplaya.com

Exectuive MBA by ISEM, and PDG by IESE.

Member of the "Club de Dirigentes de Comercio Electrónico" (Spanish Leading Ecommerce Directors)

Ecommerce Professor at IED MBA (Instituto Europeo de Diseño).