Alina is the co-founder and CEO of Vudoir Hub, a fashion tech startup helping people to take decisions. Thanks to Vudoir people is receiving personalized and real time recommendations on what to buy in order to excel the omnichannel purchasing experience helping the end user to take a decision on what to buy when using Vudoir OneDecision B2B Solution. Recommendations in fashion need to be customized to the specific end user's doubt, need to be received in real time (seconds) and need to have a component of quality from stylists and a community of fashion lovers. This solution helps the apparel and beauty brands to increase their NPS and conversion rate long term.

Alina has an Executive MBA from IESE Business School, and before founding Vudoir she use to be a M&A lawyer in the largest law firm in Spain, Garrigues. She was advising on VC transactions with tech and fashion companies. In the meantime, she also did a secondment in Groupalia to lead the legal department. After that period she joined a boutique law firm, Metricson, focused on tech and digital startups, in order to create and develop the M&A department. Metricson achieved a spot on Chambers that year.

She also graduated of two masters on Business Law from Centro de Estudios Garrigues, she's a guest lecturer in several masters and conferences such as the Fashion&Industry Meeting of IESE Business School and it's a member of the Board of Directors of Ustudio Entertainment Group, S.L.

Alina is passionate about technology, the business of fashion, love Star Wars, The Hunger Games, french bulldogs, reading business-smart and concrete books, working out and paddle surfing.